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Beauty Launches

Rodan + Fields Unveils ‘Love What You See’ Campaign

This new purpose-driven brand campaign highlights the science behind R+F's skincare.

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By: Rachel Klemovitch

Assistant Editor

Rodan + Fields Beauty announced its first multi-media brand campaign—Love What You See. 

More than a tagline, the campaign reinforces Rodan + Fields’ commitment to delivering visible, science-backed results. 

It also marks a pivotal moment in the brand’s evolution, as R+F reintroduces itself to the broader beauty landscape with a new omnichannel, affiliate-fueled business model and an expanded retail presence at Ulta Beauty.

Anncy Rowe, Chief Commercial Officer, said, 

“With Love What You See, we’re flipping the script and inviting women to embrace the full, unfiltered journey. Not just the polished moments, but the real ones: the pivots, the progress, the growth. This is about more than skin-deep beauty – it’s about redefining confidence on your own terms.”

Through a robust 360 campaign, R+F meets consumers at every moment in their skincare journey. 

Every touchpoint of the campaign is designed to reflect the emotional and scientific pillars that make R+F a trusted leader in skincare.

As part of the campaign launch, Rodan + Fields is partnering with La La Land Kind Café, a purpose-driven coffee shop known for spreading kindness, to host a one-day pop-up experience in SoHo, New York City, on May 29, 2025.

Guests will be welcomed with custom coffee drinks wrapped in affirming messages. They are also encouraged to reflect in interactive mirrors that remind them of how far they’ve come and are guided by the R+F Dermatologist Advisory Board in personalized skincare consultations rooted in science. 

The experience brings Love What You See to life in its most tangible form, where science meets self-celebration.

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